Innovation Quotes

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

We hire people who want to make the best things in the world.

Innovation is the ability to see change as an opportunity - not a threat.

It takes a lot of hard work to make something simple.

Details matter, it's worth waiting to get it right.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Let's go invent tomorrow instead of worrying about what happened yesterday.

You've got to start with the customer experience and work back toward the technology - not the other way around.

The best way to create value in the 21st century is to connect Creativity with Technology.

Innovation is the only way to win.

Quality is more important than quantity. One home run is much better than two doubles.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.