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You can't win on innovation unless you have a way to communicate it to customers.

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Innovation is the only way to win.

Continued innovation is the best way to beat the competition.

If you don't cannibalize yourself, someone else will.

Innovation distinguishes between a leader and a follower.

You've got to start with the customer experience and work back toward the technology - not the other way around.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.