Innovation is the only way to win.

Continued innovation is the best way to beat the competition.

Innovation is the ability to see change as an opportunity - not a threat.

Innovation distinguishes between a leader and a follower.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.