Innovation distinguishes between a leader and a follower.

Innovation is the only way to win.

You can't win on innovation unless you have a way to communicate it to customers.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

If you don't cannibalize yourself, someone else will.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.