If you don't cannibalize yourself, someone else will.

Innovation is the ability to see change as an opportunity - not a threat.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

Innovation is the only way to win.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.