Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

We're an 'And' company, we're people and tech, we're stores and e-commerce, we're innovation and execution.

We've got to make the small things unforgettable.

Innovation distinguishes between a leader and a follower.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.