Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

We hire people who want to make the best things in the world.

We've got to make the small things unforgettable.

Innovation is the ability to see change as an opportunity - not a threat.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.