Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Starting and growing a business is as much about the innovation, drive, and determination of the people behind it as the product they sell.

We're an 'And' company, we're people and tech, we're stores and e-commerce, we're innovation and execution.

Invention is not enough. Tesla invented the electric power we use, but he struggled to get it out to people. You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.

We've got to make the small things unforgettable.