Apple Quotes

When I was a child, kids used to make fun of me because I was blind. But I just became more curious, 'How can I climb this tree and get an apple for this girl?' That's what mattered to me.

Tell me a musician who's got rich off digital sales. Apple's doing pretty good though, right?

Google's done a super good job on search; Apple's done a great job on the IPod.

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.