I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.
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Those South Africans who berate me for being loyal to our friends, literally they can go and throw themselves into a pool. I am not going to betray the trust of those who helped us.
You find strength in knowing you have a true friend and possibly a soul mate who will remain loyal to the end.
I always felt that Nano should have been marketed towards the owner of a two-wheeler because it was conceived giving the people who rode on two wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest.
Since I got involved in Telco, we first developed the first modular truck, the 407, then the 709, and now the 2213. These trucks broke away from the old face of Telco trucks. I was also just as much involved with the Safari, but nobody talks about the Safari. My involvement has been there with all Telco's projects -somehow the car has got hyped up.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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