Quotes By Jeff Bezos

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

What's dangerous is not to evolve, not to invent, not to improve the customer experience.

The human brain is an incredible pattern-matching machine.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

I believe you have to be willing to be misunderstood if you're going to innovate.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

Life's too short to hang out with people who aren't resourceful.

If you can't tolerate critics, don't do anything new or interesting.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

There'll always be serendipity involved in discovery.

If you don't understand the details of your business you are going to fail.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'

Great industries are never made from single companies. There is room in space for a lot of winners.

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first.Invent. And be patient.

The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude.

If you only do things where you know the answer in advance, your company goes away.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

We will have to leave this planet, and we're going to leave it, and it's going to make this planet better.