If you only do things where you know the answer in advance, your company goes away.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
It's always worth asking, do we own the process or does the process own us? In a Day 2 company, you might find it's the second.
You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money. Position yourself with something that captures your curiosity, something that you're missionary about.
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