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The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money. Position yourself with something that captures your curiosity, something that you're missionary about.

Related Quotes

Money is not the motivating force. It's nice to have money, but I don't live high. What I enjoy is running the business.

And, we have no such thing as a budget anymore. Our manager freaks when we show him the bill. We're lavish to the bone, but all our money goes back into the product.

We want to make money when people use our devices-not when people buy our devices. We think this aligns us better with customers. For example, we don't need our customers to be on the upgrade treadmill. We can be very happy to see people still using four-year-old Kindles!

I told all of our original investors that they would lose their money for sure.

The world tells us to seek success, power and money; God tells us to seek humility, service and love.

A business that makes nothing but money is a poor business.