I always invest my own money in the companies that I create. I don't believe in the whole thing of just using other people's money. I don't think that's right. I'm not going to ask other people to invest in something if I'm not prepared to do so myself.

The missionary is building the product and building the service because they love the customer, because they love the product, because they love the service. The mercenary is building the product or service so that they can flip the company and make money. Position yourself with something that captures your curiosity, something that you're missionary about.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

Some entrepreneurs talk of a high burn rate, high advertising rate, and so on, with no outcome, so it doesn't impress me. But an entrepreneur who has that kind of a feeling of responsibility towards his investors is somebody who will have all my support.

Money is not the motivating force. It's nice to have money, but I don't live high. What I enjoy is running the business.

To keep the record straight, it wasn't always John and Yoko. We've all accused one another of various business things; we tend to be pretty paranoid by now, as you can imagine. There's a lot of money involved.