The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet,they can each tell 6,000 friends.

Focusing on the customer makes a company more resilient.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Focus relentlessly and passionately on the customer.

The two most important things in any company do not appear in its balance sheet: its reputation and its people.