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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.

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Most of my ideas belonged to other people who never bothered to develop them.

It takes Rs. 10 per kms in Ahmedabad by auto- rickshaw, but it took us only Rs. 7 per kms to reach Mars.