As organizations get larger, there seems to be a tendency to use the heavy-weight Type 1 decision-making process on most decisions, including many Type 2 decisions. The end result of this is slowness, unthoughtful risk aversion, failure to experiment sufficiently, and consequently diminished invention. We'll have to figure out how to fight that tendency.

If you double the number of experiments you do per year you're going to double your inventiveness.

If you want to be inventive, you have to be willing to fail.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which. If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.