If you double the number of experiments you do per year you're going to double your inventiveness.

If you want to be inventive, you have to be willing to fail.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

Our garage was basically science fair central.

Long-term thinking levers our existing abilities and lets us do new things we couldn't otherwise contemplate. It supports the failure and iteration required for invention, and it frees us to pioneer in unexplored spaces. Seek instant gratification-or the elusive promise of it-and chances are you'll find a crowd there ahead of you.

As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn't growing, you're not going to be inventing at a size that can actually move the needle.