A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

I've often felt there might be more to be gained by studying business failures than business successes.

Focusing on the customer makes a company more resilient.

Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com's success.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

It's hard to remember for you guys, but for me it's like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift.