Quotes By Jeff Bezos

If I have three good decisions a day, that's enough.

We are comfortable planting seeds and waiting for them to grow into trees.

One of the things we don't do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it's very well served, the people who operate physical retail stores are very good at it...the question we would always have before we would embark on such a thing is: What's the idea? What would we do that would be different? How would it be better? We don't want to just do things because we can do them...we don't want to be redundant.

Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter '... And I'll say, 'Thank you, but that quarter was baked three years ago. I'm working on a quarter that'll happen in 2021 right now.'

Amazon is not too big to fail ... If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end ... We have to try and delay that day for as long as possible.

It's hard to remember for you guys, but for me it's like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift.

Focus on cost improvement makes it possible for us to afford lower prices, which drives growth. Growth spreads fixed costs across more sales, reducing cost per unit, which makes possible more price reductions. Customers like this, and it's good for shareholders. Please expect us to repeat this loop.

It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars gives us the confidence required to invest in strengthening them.

One advantage - perhaps a somewhat subtle one - of a customer-driven focus is that it aids a certain type of proactivity. When we're at our best, we don't wait for external pressures. We are internally driven to improve our services, adding benefits and features, before we have to.

If you're good at course correcting, being wrong may be less costly than you think. Whereas being slow is going to be expensive for sure.

The good news for shareowners is that a single big winning bet can more than cover the cost of many losers.

There are a thousand ways to be smart.

There are one-way doors and two-way doors. Most decisions are two-way doors.

If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.