One advantage - perhaps a somewhat subtle one - of a customer-driven focus is that it aids a certain type of proactivity. When we're at our best, we don't wait for external pressures. We are internally driven to improve our services, adding benefits and features, before we have to.

Jeff Bezos

Customer Proactivity Improve Benefits...+4

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We are internally driven to improve our services, adding benefits and features, before we have to.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

Jeff Bezos

Competitors Shower Invent Customer...+1

Focus relentlessly and passionately on the customer.

Jeff Bezos

Focus Relentlessly Passionately Customer

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

Jeff Bezos

Focus Obsessively Customer Customer-centric...+2

So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.