Quotes By Jeff Bezos

I very frequently get the question: 'What's going to change in the next 10 years?' And I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that the second question is actually the more important of the two.

The keys to success are patience, persistence, and obsession.

Great innovations, large and small, are happening every day at Amazon because of our obsession with customers.

I like treating things as if they're small. You know, Amazon-even though it is a large company-I want it to have the heart and spirit of a small one."

That kind of divine discontent comes from observing customers and noticing that things can always be better.

You gotta earn your keep in this world. When you invent something new, if customers come to the party, it's disruptive to the old way.

Communication is a sign of dysfunction. It means people aren't working together in a close, organic way. We should be trying to figure out ways for teams to communicate less with each other, not more.

The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There's something wrong with the way you are measuring it.

If you have a really good idea, stick to it, but be flexible on how you get there. Be stubborn on your vision but flexible on the details... People who are right a lot change their mind... They have the same data set that they had at the beginning, but they wake up, and they re-analyze things all the time, and they come to a new conclusion, and then they change their mind.

The telescope was an invention, but looking through it at Jupiter, knowing that it had moons was a discovery...It's interesting to me that large language models in their current form are not inventions. They're discoveries.

I do like group invention. I think there's really nothing more fun than sitting at a whiteboard with a group of smart people and spitballing and coming up with new ideas and objections to those ideas, and then solutions to the objections and going back and forth.

AI is real and will change every industry. We are living in a golden age, and there is reason to be optimistic. There has never been a better time to be an entrepreneur and start a start-up.

Advertising is the price you pay for unremarkable thinking.

No communication is terrible!

I'm not prepared to make any multi-decade commitments.

Luck plays an outsized role in every endeavour, and I can assure you we've had a bountiful supply.

You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

If you're watching your competitors, you're unlikely to invent a bunch of stuff on your own.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.