I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

Ebooks had to happen.

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

AI is real and will change every industry. We are living in a golden age, and there is reason to be optimistic. There has never been a better time to be an entrepreneur and start a start-up.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.