We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.

I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

In technology, we need revolutionary change, not incremental change.

If you think back to the beginning of cell phones, laptops or really any new technology, it's always expensive.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.