It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

We hire people who want to make the best things in the world.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

You've got to start with the customer experience and work back toward the technology - not the other way around.

The best way to create value in the 21st century is to connect Creativity with Technology.