If everything you do needs to work on a three-year time horizon, then you're competing against a lot of people. But if you're willingto invest on a seven-year time horizon, you're now competing against a fraction of those people... Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We're willing to plant seeds, let them grow-and we're very stubborn. We say we're stubborn on vision and flexible on details.

We are stubborn on vision. We are flexible on details.

If you're going to succeed, you need a vision, one that's affordable, practical, and fills a customer need. Then, go for it. Don't worry too much about the details. Don't second-guess your creativity. Avoid overanalyzing the new project's potential. Most importantly, don't strategize about the long term too much.

In 2006, Yahoo wanted to buy the company for a billion dollars and everyone on our management team wanted to sell it and the board tried to fire me and basically in the next year, everyone else on the management team left because I hadn't done a good job communicating. I don't want to blame them. I hadn't done a good job communicating the long-term vision because I didn't, I wasn't thinking about that at the time.

People think innovation is just having a good idea but a lot of it is just moving quickly and trying a lot of things.

Hating clouds the mind. It gets in the way of strategy. Leaders cannot afford to hate.