To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

If you don't cannibalize yourself, someone else will.

I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

Design is not just what it looks like and feels like. Design is how it works.