If you don't give people a chance to fail... you won't innovate... if you wanna be an innovative company allow people to make mistakes.

My principal business is giving commercial value to the brilliant - but misdirected - ideas of others.

Keep on the lookout for novel ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you're working on.

At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.

I bet you that over time, because we come up with new ideas to grow sales, we end up with about the same number of people making more money.

I think we've seen it all. The e-commerce store is the interesting one.