Keep on the lookout for novel ideas that others have used successfully. Your idea has to be original only in its adaptation to the problem you're working on.

Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

At Microsoft there are lots of brilliant ideas but the image is that they all come from the top - I'm afraid that's not quite right.

Creative minds have the ability to imagine or invent something new by combining, changing or reapplying existing ideas.

I don't want to keep playing the same formula over and over again, otherwise you just go insane. I don't want to become stale. I want to be creative.