Details matter, it's worth waiting to get it right.

Deciding what not to do is as important as deciding what to do.

Quality is more important than quantity. One home run is much better than two doubles.

We've got to make the small things unforgettable.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

You've got to start with the customer experience and work back toward the technology - not the other way around.