Deciding what not to do is as important as deciding what to do.

Details matter, it's worth waiting to get it right.

Quality is more important than quantity. One home run is much better than two doubles.

We've got to make the small things unforgettable.

You've got to start with the customer experience and work back toward the technology - not the other way around.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.