Deciding what not to do is as important as deciding what to do.

Details matter, it's worth waiting to get it right.

It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Focusing is about saying No.