Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

Let's go invent tomorrow instead of worrying about what happened yesterday.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

You've got to start with the customer experience and work back toward the technology - not the other way around.

Details matter, it's worth waiting to get it right.