We've got to make the small things unforgettable.

Let's go invent tomorrow instead of worrying about what happened yesterday.

You've got to start with the customer experience and work back toward the technology - not the other way around.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Details matter, it's worth waiting to get it right.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.