You've got to start with the customer experience and work back toward the technology - not the other way around.

Details matter, it's worth waiting to get it right.

We've got to make the small things unforgettable.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Quality is more important than quantity. One home run is much better than two doubles.

Let's go invent tomorrow instead of worrying about what happened yesterday.