I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

We hire people who want to make the best things in the world.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.

The point is that when we focus on all three things at once-technology, policies, and markets-we can encourage innovation, spark new companies, and get new products into the market fast.

We've got to make the small things unforgettable.