Marketing Quotes

The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.

I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions.

I always felt that Nano should have been marketed towards the owner of a two-wheeler because it was conceived giving the people who rode on two wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest.

We're an omni retailer, so we've got things going on ecommerce-wise, stores-wise, marketing-wise.

It can improve the customer experience if ads are done in the right way and we also want to make sure that we don't do anything that causes our prices to go up in our retail business.

The marketplace is so important because we got to be in the consideration set. When somebody takes their phone out, and it's so easy to choose where you're going to go shop, if you don't have a really broad assortment, you're not even in the consideration set, and so that's one of the reasons why I was so convicted that we needed a marketplace all along, and others were too.

So growing ecommerce in the marketplace is key to being able to attract more advertisers. What we can do that some other people can't do is we can connect the dot between an ad you may have paid for digitally and a subsequent purchase in a physical store so that you can see the ad actually worked. So it too is an omni business for us.

Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

Driving up the value of the advertising is a big commitment for Microsoft.

The future of advertising is the Internet.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.