Marketing Quotes

Driving up the value of the advertising is a big commitment for Microsoft.

The future of advertising is the Internet.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.