Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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You're working because you want to change the world. You want to make it better. Why isn't the company that you work for, worthy not just of your time but your money as well? I mean, but we don't have a concept of that. That's not how we think about companies, and I think it's sad, because companies are most of our effort. They're where most of people's time is, where a lot of the money is, and so I think I'd like for us to help out more than we are.
From a very early age, I also realized I wanted to invent things. So I became really interested in technology and also then, soon after, in business, because I figured that inventing things wasn't any good; you really had to get them out into the world and have people use them to have any effect.
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