People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

We're an omni retailer, so we've got things going on ecommerce-wise, stores-wise, marketing-wise.

So growing ecommerce in the marketplace is key to being able to attract more advertisers. What we can do that some other people can't do is we can connect the dot between an ad you may have paid for digitally and a subsequent purchase in a physical store so that you can see the ad actually worked. So it too is an omni business for us.

I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys. I do my own surveys and draw my own conclusions.

Everybody loves convenience, everyone wants to save time. But we had built a business called the Supercenter business that was one stop shopping that helped people save time and you had instant gratification because you could walk in the Supercenter and you could get 120,000 SKUs, and they were the best items from around the world.