Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Related Quotes
Ad campaigns are necessary for competition. But good PR educates people; that's all it is.
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.
The speed at which a business success is recognized, furthermore, is not that important as long as the company's intrinsic value is increasing at a satisfactory rate. In fact, delayed recognition can be an advantage: It may give us the chance to buy more of a good thing at a bargain price.
In the business world, the rearview mirror is always clearer than the windshield.
This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.
We would never have gained the attention without a major label throughout the world initially. I just got tired of them taking all the money.
Popular Authors
