Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

The future of advertising is the Internet.

Driving up the value of the advertising is a big commitment for Microsoft.

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

It's not a faith in technology. It's faith in people.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.