Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
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I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
There have been misperceptions that we're trying to make all the information open on Facebook, and that's completely false. There are big buckets of information that we recommend that you share with only your friends privately. Then some of the more basic information, we recommend that that's visible to everyone.
More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers.
The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.
Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.
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