The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.
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Facebook originally got started around the same time as a bunch of the early smartphones and those platforms got started. So we didn't really get to play any role in developing that platform.
We're a community of a billion-plus people, and the best-selling phones - apart from the iPhone - can sell 10, 20 million. If we did build a phone, we'd only reach 1 or 2 percent of our users. That doesn't do anything awesome for us. We wanted to turn as many phones as possible into 'Facebook phones.' That's what Facebook Home is.
The success of Facebook is because we empowered people. We gave people a way to share their opinion online that a lot of people didn't have before, and to connect with people that they didn't have before and that is why we have been so successful.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
We want Facebook to be one of the best places people can go to learn how to build stuff.
We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.
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