Innovation Quotes

You can't win on innovation unless you have a way to communicate it to customers.

It's not the consumers' job to figure out what they want.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

None of us are as creative as all of us.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

We've got to make the small things unforgettable.

I sat in a garage and invented the future.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

If you don't cannibalize yourself, someone else will.

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.

‎Experts are clueless.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Our goal is to make the best devices in the world, not to be the biggest.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

If you're gonna make connections which are innovative... you have to not have the same bag of experiences as everyone else does.