It is common sense to take a method and try it; if it fails, admit it frankly and try another. But above all, try something. The millions who are in want will not stand by silently forever while the things to satisfy their needs are within easy reach.

You've got to start with the customer experience and work back toward the technology - not the other way around.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Let's go invent tomorrow instead of worrying about what happened yesterday.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.