Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

When Paul Allen and I started Microsoft over 30 years ago, we had big dreams about software. We had dreams about the impact it could have.

I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces.

It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.

We hire people who want to make the best things in the world.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.