You've got to start with the customer experience and work back toward the technology - not the other way around.

The best way to create value in the 21st century is to connect Creativity with Technology.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.

Design is not just what it looks like and feels like. Design is how it works.

I am saddened, not by Microsoft's success - I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.