Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

You've got to start with the customer experience and work back toward the technology - not the other way around.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Innovation distinguishes between a leader and a follower.

Design is not just what it looks like and feels like. Design is how it works.