Innovation Quotes

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Let's go invent tomorrow instead of worrying about what happened yesterday.

You've got to start with the customer experience and work back toward the technology - not the other way around.

The best way to create value in the 21st century is to connect Creativity with Technology.

Innovation is the only way to win.

Quality is more important than quantity. One home run is much better than two doubles.

Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

You can't win on innovation unless you have a way to communicate it to customers.

It's not the consumers' job to figure out what they want.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

None of us are as creative as all of us.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

We've got to make the small things unforgettable.

I sat in a garage and invented the future.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

If you don't cannibalize yourself, someone else will.

My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.