That's one of the best things about my job: I get to tell the world about the innovative and meaningful things our people are doing every day.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

We want to use innovation to be the most productive retail store in the industry.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Innovation is the only way to win.

You can't win on innovation unless you have a way to communicate it to customers.