Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being WalMart. We make it by innovation.

I think what we've seen happen so far is that as we've applied technology for the picking process in the store, for example, is that job composition has changed but we have about the same number of people.

I really love retail history. We started our first Supercenter in 1988, prior to that we were operating general merchandise discount stores, and we tried some big hypermarkets copied from Europe and they had failed miserably, but we tried to downsize it and make it a Supercenter and it started working.

I think we've seen it all. The e-commerce store is the interesting one.

The unique proposition that we have is that we can link a digital ad back to a physical store purchase down the road.

We're an 'And' company, we're people and tech, we're stores and e-commerce, we're innovation and execution.