

If you punish people too much for failure, then they will respond accordingly and the innovation you will get will be very incrementalist. Nobody's going to try anything bold for fear of getting fired or punished in some way. The risk/reward must be balanced, in favor of making bold moves.
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If you don't give people a chance to fail... you won't innovate... if you wanna be an innovative company allow people to make mistakes.
Failure is an option here. If things are not failing, you are not innovating enough.
We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation.
I've often felt there might be more to be gained by studying business failures than business successes.
A failure teaches you that something can't be done-that way.
Each time you fail, you have eliminated another wrong option.
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