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I never view mistakes as failures. They are simply opportunities to find out what doesn't work.

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There is great value in disaster. All our mistakes are burned up. Thank God we can start a new.


A failure teaches you that something can't be done-that way.


Each time you fail, you have eliminated another wrong option.


If you punish people too much for failure, then they will respond accordingly and the innovation you will get will be very incrementalist. Nobody's going to try anything bold for fear of getting fired or punished in some way. The risk/reward must be balanced, in favor of making bold moves.


Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.


I don't believe in failure. It's not failure if you enjoy the process.