Each time you fail, you have eliminated another wrong option.

I never view mistakes as failures. They are simply opportunities to find out what doesn't work.

I don't believe in failure. It's not failure if you enjoy the process.

I've often felt there might be more to be gained by studying business failures than business successes.

If you punish people too much for failure, then they will respond accordingly and the innovation you will get will be very incrementalist. Nobody's going to try anything bold for fear of getting fired or punished in some way. The risk/reward must be balanced, in favor of making bold moves.

No, I haven't failed thousands of times. On the contrary, I have successfully eliminated thousands of ideas that do not work!