Iterate Quotes

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

You have a meeting, you hear about the strategy and then you think, "Yeah, we've got to do this." And then you go home that night, you're about to go to sleep, and you think, "I can't do that." And then you get up the next morning and go back through it, and we just iterate to a point where you finally have to make a decision and go for it.