Quotes By Steve Jobs

Start small, think big. Don't worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

Don't just live a life; build one.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

Customers don't measure you on how hard you tried, they measure you on what you deliver.

Everything is based on a simple rule: Quality is the best business plan, period.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Follow your heart, but check it with your head.

The most precious resource we have is time.

Strategy is figuring out what not to do.

If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

Focus and simplicity...once you get there, you can move mountains.

If you're afraid of failing you won't get very far.

Details matter, it's worth waiting to get it right.

Deciding what not to do is as important as deciding what to do.

To go forward you have to leave something behind.

The people who are crazy enough to think they can change the world are the ones who do.

Learn continually - there's always "one more thing" to learn!

The most important decisions you make are not the things you do, but the things you decide not to do.