Quotes By Steve Jobs

Innovation is the ability to see change as an opportunity - not a threat.

It takes a lot of hard work to make something simple.

Do not try to do everything. Do one thing well.

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

Don't let the noise of others' opinions drown out your own inner voice.

The most important decisions you make are not the things you do, but the things you decide not to do.

Learn continually - there's always "one more thing" to learn!

The people who are crazy enough to think they can change the world are the ones who do.

To go forward you have to leave something behind.

Deciding what not to do is as important as deciding what to do.

Details matter, it's worth waiting to get it right.

If you're afraid of failing you won't get very far.

Focus and simplicity...once you get there, you can move mountains.

If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

Strategy is figuring out what not to do.

The most precious resource we have is time.

Follow your heart, but check it with your head.

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.